Share on LinkedInShare on LinkedIn

ARTICLE · 16 MAY 2024

When Great Promotion Ideas Go Wrong: The Aftermath

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Last August, my colleague Kelly O'Donnell blogged about a promotion that went terribly awry.

United StatesMedia, Telecoms, IT, Entertainment

Last August, my colleague Kelly O'Donnell blogged about a promotion that went terribly awry. Twitch streamer Kai Cenat had announced to his millions of followers on social media that he was giving away PlayStation 5 consoles at a certain time in Union Square in New York. Unfortunately, but perhaps predictably, a "chaotic melee" by his fans ensued at the event and Cenat was charged with inciting a riot. An unhappy end to what was undoubtedly supposed to be a great PR move by Cenat and a fun experience for his followers.

Now, there's an update: the Manhattan DA (otherwise busy with the Trump falsified documents case) has announced that the case against Cenat will be dropped in exchange for Cenat's payment of $55,000 in restitution for the damage caused (plus $2,000 from two others charged) and a public apology, posted (of course) on social media. Honestly, his apology is a lesson for all of us active on social, even if our words are not inciting a riot: "I have

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from