Share on LinkedInShare on LinkedIn

ARTICLE · 16 APRIL 2024

What Is Third-Party Content?

Sideman & Bancroft
Explore more from Sideman & Bancroft

Generating content is crucial to business marketing, but it can be difficult to consistently produce unique content. In today's competitive digital landscape, embracing third-party content is essential.

United StatesMedia, Telecoms, IT, Entertainment
Kristin Lia
Kristin Lia
Adrianna N. Garcia
Adrianna N. Garcia

Generating content is crucial to business marketing, but it can be difficult to consistently produce unique content. In today's competitive digital landscape, embracing third-party content is essential. Integrating third-party content into your business marketing strategy prevents fatigue, broadens your target audience and provides fresh perspectives from varied sources. Here, we outline the key points brands should be aware of when incorporating third-party content into their marketing materials.

What Is Third-Party Content?

Third-party content is any content that has been created by an external source (i.e., another person or company), and it may be protected by multiple layers of intellectual property laws including trademark, copyright and rights of publicity. Among other things, third-party content can include brand names, logos, photos, music, artwork, video footage, GIFs, user-generated content and social media posts, as well as indicia of identity such as

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

California Requires Disclosure Of AI-Generated People In Advertising

California has enacted a groundbreaking AI disclosure law requiring advertisers to clearly identify when synthetic performers appear in their marketing materials. The legislation, set to take effect in 2027, includes a private right of enforcement that could potentially open the door to class action litigation against brands using AI-generated performers without proper disclosure.
United StatesMedia, Telecoms, IT, Entertainment
Foley Hoag LLP
Foley Hoag LLP
Article

FCC Tightens Equipment Rules

The Federal Communications Commission has adopted sweeping new restrictions targeting equipment containing components from entities on its Covered List, fundamentally reshaping how manufacturers, online marketplaces, and equipment modifiers must approach FCC compliance. These rules establish unprecedented prohibitions on logic-bearing hardware components, impose strict display requirements for e-commerce platforms, and clarify when existing authorizations can support equipment modifications.
United StatesMedia, Telecoms, IT, Entertainment
Steptoe LLP
Steptoe LLP
Article

California Signs Landmark Online Child Safety Package

California has enacted the nation's most comprehensive online child safety legislation, banning addictive social media features for minors under 16, establishing strict companion chatbot regulations, and imposing enhanced civil penalties for platforms that harm children. Companies operating social media platforms or chatbots accessible to California children must now assess their products, audit features, and prepare compliance programs ahead of the laws' effective dates.
United StatesMedia, Telecoms, IT, Entertainment
Davis+Gilbert LLP
Davis+Gilbert LLP
Article

Nationwide EAS Test Coming November 17, 2026

FEMA and the FCC will conduct a nationwide test of the Emergency Alert System on November 17, 2026, requiring participation from all radio and television stations, cable systems, and satellite services. EAS Participants must file three separate forms through the EAS Test Reporting System, with specific deadlines ranging from October 30, 2026, through January 2027. Certain translator and repeater stations are exempt from the registration and filing requirements.
United StatesMedia, Telecoms, IT, Entertainment
Wiley Rein
Wiley Rein
Article

Ninth Circuit Vacates CFAA Injunction Against Perplexity's Comet AI Agent

The Ninth Circuit Court of Appeals vacated a preliminary injunction against Perplexity AI, determining that when an AI agent acts at a user's direction, it is the user—not the AI company—who "accesses" computer systems under federal and California computer fraud statutes. This landmark appellate decision addresses how existing computer-access laws apply to agentic artificial intelligence and has significant implications...
United StatesMedia, Telecoms, IT, Entertainment
Jones Day
Jones Day
Article

Generative AI Is Reshaping The Defense Of Complex Litigation

Generative AI is transforming litigation defense by enabling in-house legal teams to manage costs and complexity more effectively across the entire case lifecycle. From early research and drafting through expert witness strategy and trial preparation, AI tools are helping defense teams work faster and more consistently. How are these technologies reshaping the way sophisticated counsel approaches multidistrict litigation, mass torts, and large-scale document management?
United StatesMedia, Telecoms, IT, Entertainment
Arnold & Porter
Arnold & Porter
Article

Supreme Court Stays Fourth Circuit Mandate And Reinstates FCC Guidance On Lowest Unit Charge

On September 4, 2026 – the first day of the lowest unit charge (LUC) window for the November general election – the U.S. Supreme Court granted an emergency stay of the Fourth Circuit’s order in Brown v. FCC, thereby reinstating the Federal Communications Commission (FCC or Commission) Media Bureau’s March 2026 Public Notice on LUC for political party ads.
United StatesMedia, Telecoms, IT, Entertainment
Wiley Rein
Wiley Rein