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ARTICLE · 24 SEPTEMBER 2021

What A Difference A Decade Makes: The Future Of Advertising

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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Over the past ten years, new technologies have forced a dizzying pace of evolution in advertising and marketing.

United StatesMedia, Telecoms, IT, Entertainment
John E. Villafranco
John E. Villafranco

Over the past ten years, new technologies have forced a dizzying pace of evolution in advertising and marketing. All of this change begs the question: what will the next ten years bring? How will AI eliminate inefficiencies and create new challenges? In what ways will advertising enable access to content and enable consumer purchase decisions? What role will biometric data play in accessing, personalizing, and securing products and services? And how will companies meet the expectations of post-Millennial generations?

The "Dynamic" Future of Advertising

These questions have been addressed thoughtfully by Kate Scott Dawkins of Essence Global. Kate's insights are summarized in her article The "Dynamic" Future of Advertising.

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