Article by
Frederick Lah and Sulina Gabale
Kim Kardashian is notorious for setting Twitter trends with her
fashion-forward tweets. But would a consumer buy the same product
knowing she was paid up to $20,000 for tweeting it?
The term "native advertising" refers to when an
advertiser masks ads as editorial content in an effort to market
more seamlessly to consumers. The intent behind this practice is to
make advertisements less intrusive and to associate a brand with an
experience.
For example, BuzzFeed, a popular blog notorious for hosting
viral content, commonly features articles such as "24 Reasons Why 3D Street Art Is The
Best" that look just like any other blog post, but are
actually paid advertisements. In these instances, BuzzFeed clearly
identifies the advertiser in the face and body of the post by
indicating the article is "Presented by Canon."
