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ARTICLE · 18 AUGUST 2026

The Ad Standard: Monthly Update - August 2026

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The FTC’s recent activity fits squarely within several areas the agency has been watching closely: protecting kids and teens, rental housing costs, and Made in the USA claims. The FTC’s final TruHeight order is a good reminder that child and teen health claims remain a high-risk area. The RentGrow matter shows the FTC continuing to press on rental-housing practices, while the latest Made in the USA warning letters reinforce that those claims remain an enforcement priority.

United StatesMedia, Telecoms, IT, Entertainment
Laura Brett
Laura Brett
Lynn Neuner
Lynn Neuner

The FTC’s recent activity fits squarely within several areas the agency has been watching closely: protecting kids and teens, rental housing costs, and Made in the USA claims. The FTC’s final TruHeight order is a good reminder that child and teen health claims remain a high-risk area. The RentGrow matter shows the FTC continuing to press on rental-housing practices, while the latest Made in the USA warning letters reinforce that those claims remain an enforcement priority.

On the class action side, ingredient-based advertising claims continue to attract the attention of the plaintiffs’ bar. This month’s filings alleged “hypoallergenic,” protein-content representations were false and misleading, and the presence of sodium lauryl sulfate or PFAS made natural or other health-related claims misleading. Appellate activity was also notable: several courts reversed dismissals at the motion to dismiss stage, allowing claims involving grain-free pet food, “sugar free” yogurt, service-plan

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