Share on LinkedInShare on LinkedIn

ARTICLE · 30 JANUARY 2026

Surveillance Pricing Headlines California's Data Privacy Day Celebration

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

In keeping with its annual Data Privacy Day tradition, the California Attorney General's Office announced an investigative sweep into "surveillance pricing", or the practice of using a consumer's...

United StatesMedia, Telecoms, IT, Entertainment

In keeping with its annual Data Privacy Day tradition, the California Attorney General's Office announced an investigative sweep into "surveillance pricing", or the practice of using a consumer's personal information to set individualized, targeted prices for goods or services. Businesses expected to receive inquiry letters include those with significant online presence in the retail, grocery, and hotel sectors. The inquiry will focus how shopping and browsing history, location, demographics, inferential, or other data are used to dynamically adjust prices.

Why Surveillance Pricing?

In recent years, scrutiny of algorithmic pricing practices has shifted from a niche policy concern to a primary enforcement priority. In 2024, the Federal Trade Commission sought information from companies using of artificial intelligence and consumer data, to target prices for consumers. These efforts were discontinued by the current administration.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from