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ARTICLE · 28 NOVEMBER 2024

Some Last-Minute Advertising Tips For Black Friday

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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With Black Friday and Cyber Monday right around the corner, we thought we would share a few last-minute advertising tips that can help you get through some of the most important shopping days of the year.

United StatesMedia, Telecoms, IT, Entertainment

With Black Friday and Cyber Monday right around the corner, we thought we would share a few last-minute advertising tips that can help you get through some of the most important shopping days of the year. So, here are a few things to think about from some of the members of the Frankfurt Kurnit advertising group.

Sale Prices

Regarding the advertising of sale prices, Hannah Taylor suggests: "Ensure your advertised discounts are genuine and comply with federal and state pricing laws. The FTC and many state laws require that advertised "original" or "regular" prices be truthful and reflect the actual price at which the product was recently offered for sale. For instance, do not inflate the "regular price" to make discounts appear larger than they truly are. Additionally, familiarize yourself with state-specific regulations that may impose stricter requirements on pricing claims, such as minimum timeframes for which an item must be sold at the "regular price" before

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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