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ARTICLE · 17 MARCH 2015

Snapchat Makes Its Mark In Online Advertising

Fox Rothschild LLP
Fox Rothschild LLP
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Only 4 years old, Snapchat has proven itself as a major player in online content.

United StatesMedia, Telecoms, IT, Entertainment

Only 4 years old, Snapchat has proven itself as a major player in online content. Fresh off a $200 million investment from Alibaba that valued the company at $15 billion, it's now reported that branded content on the site is commanding ad rates far in excess of industry averages. The site is a hot destination for young consumers, which is attractive to online advertisers.

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