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ARTICLE · 12 JANUARY 2022

Should Brands Avoid Saying "Eat Ass" In Tweets?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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We (with the occasional exception here or there) ASSiduously avoid using salty language in our posts.

United StatesMedia, Telecoms, IT, Entertainment

We (with the occasional exception here or there) ASSiduously avoid using salty language in our posts. We are nothing, if not clASSy. BUTT, in this case, we can ASSure you, an exception is warranted. 

Pabst Brewing Company rang in the New Year with a series of tweets that poked fun at the courageous among us who, in the midst of another wave of the pandemic, are participating in Dry January. This first tweet gives you enough to ASSess the tone of the tactic:

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The Twitterverse took note, with some finding the tweet edgy and fun, and others viewing it as an ASSault against their sensibilities and a race to the BOTTOM. Pabst kept it going, at least for a couple of hours, before it deleted the entire string. For example, when one user mocked Pabst by posting "PBR or ass? Whats the difference?", the beer company quickly posted two replies:  "Ask your mom," followed immediately by "And dad." (For the record, I can ASSert with some confidence that neither my

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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