SAG-AFTRA Issues Member Alert To Organize Droga5

SAG-AFTRA's pledge to increase efforts in enforcing the SAG-AFTRA Commercials Contract and the Radio Recorded Commercials Contract was on full display with its latest Member Alert to organize Droga5, a non-signatory ad agency. Indeed, the October 12, 2015 alert to union membership was a true call to action: "Now is the time for action. . .SAG-AFTRA will not stand by while agencies undermine wages and benefits while profiting off of professional talent." With a new round of union negotiations quickly approaching, it is no surprise that SAG-AFTRA has ramped up its scrutiny of non-signatories who attempt to produce non-union commercials or to employ union performers through a third-party "shell company" to produce their union spots. This, the union claims, is just one of many steps in its campaign to combat similar misconduct.