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ARTICLE · 05 FEBRUARY 2025

Quality Over Quantity: How Streaming And Media Content Will Change In 2025

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Media companies and streaming servicers have significantly increased their content libraries year over year in order to attract new customers.

United StatesMedia, Telecoms, IT, Entertainment
Hank Galligan
Hank Galligan
Greg Leuthreau
Greg Leuthreau
Spencer Blevens
Spencer Blevens

Media companies and streaming servicers have significantly increased their content libraries year over year in order to attract new customers.

In 2024, the six biggest global content companies increased spend by 9% from 2023 to 2024 for a total of $126 billion. While perhaps not the highest rate of growth compared to earlier years of the "Golden Age of Television," the investment was still significant. But going forward, will this pace continue?

While content spend will remain elevated in 2025, the industry should expect to see slightly muted growth compared to what it saw post-COVID and after the 2023 Writers Guild of America strikes, or even earlier. Growth will still be strong, but media companies are slowly shifting their focus from quantity of outputs to quality of offerings.

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