Play Ball! Sporting Goods False Ad Case Settles

As reported by Law360, a pending class action against Wilson Sporting Goods Co has settled. The case involved a claim that Wilson falsely advertised that its baseball bats for kids could be used in a variety of leagues because they met the United States Specialty Sports Standards, a volunteer sports-governing body which sets rules for bats used in USSSA-sanctioned leagues and games. Plaintiff claimed that several models did not actually meet those standards and that therefore the bats, some selling for as much as $450, could not be used in USSSA-compliant leagues and could not be returned for a refund.

While consumer class actions alleging non-compliance with laws and regulations are the norm, this case underscores the fact that non-compliance with private standards -- if the advertising states otherwise --- can trigger a claim, particularly if an expensive purchase is involved.