Share on LinkedInShare on LinkedIn

ARTICLE · 13 MARCH 2025

Pin Drop: California AG Takes Aim At Location Data Practices

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

n March 10, 2025, the California Attorney General's Office announced an ongoing investigative sweep into the location data practices of advertising networks, mobile app providers, and data brokers for compliance with the California Consumer Privacy Act.

United StatesMedia, Telecoms, IT, Entertainment

On March 10, 2025, the California Attorney General's Office announced an ongoing investigative sweep into the location data practices of advertising networks, mobile app providers, and data brokers for compliance with the California Consumer Privacy Act.

Sweeps have become established practice in California: the AG's Office announced inquiries into large employers, loyalty programs, and streaming services, and the California Privacy Protection Agency into connected vehicles and data brokers.

For years, the Federal Trade Commission has treated location data as sensitive, settling with data brokers and mobile apps (see previous blog). However, new FTC Chair Andrew Ferguson has expressed doubts about his predecessor's approach to businesses that collect and sell consumers' location data, arguing that the FTC Act does not prohibit drawing conclusions from lawfully obtained data, regardless of its sensitivity.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from