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ARTICLE · 20 DECEMBER 2023

NIL Update: Key Takeaways From NCAA President Charlie Baker's Recent "Forward-Looking" Letter Proposing Changes To NCAA's NIL Policy

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On December 5, 2023, NCAA President Charlie Baker sent a letter (the "Letter") to NCAA Division I school members detailing several proposed changes to the NCAA's name, image, and likeness ("NIL") policy.

United StatesMedia, Telecoms, IT, Entertainment
Christopher P. Conniff
Christopher P. Conniff
Dennis Coleman
Dennis Coleman
Erica L. Han
Erica L. Han
Chidi Oteh
Chidi Oteh
Tatum Wheeler
Tatum Wheeler
Esteban M. De La Torre
Esteban M. De La Torre
Parv Gondalia
Parv Gondalia
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Overview

On December 5, 2023, NCAA President Charlie Baker sent a letter (the "Letter") to NCAA Division I school members detailing several proposed changes to the NCAA's name, image, and likeness ("NIL") policy.1 These changes permit Division I schools to participate directly in NIL deals with their student-athletes in ways that were previously impermissible. Described as a "forward-looking framework,"2 the three main changes to existing NCAA policies outlined in the Letter are:

  1. Division I schools will be able to offer student-athletes "enhanced educational benefits" that the schools "deem appropriate";
  2. Division I schools will be able to enter into NIL licensing opportunities with their student-athletes; and

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