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ARTICLE · 09 AUGUST 2018

New Bill Makes Flag A Domestic Wrap

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Patriotism is typically presented as a lofty sentiment, a standard appealed to by wanting to shape (or shame) behavior.

United StatesMedia, Telecoms, IT, Entertainment

Requires government agencies to buy American-manufactured and -sourced stars and stripes

Foreign or Domestic?

Patriotism is typically presented as a lofty sentiment, a standard appealed to by wanting to shape (or shame) behavior. But where the rubber meets the road, it can be a messy business.

Consequently, we've spent plenty of digital ink writing about how love of country intersects with advertising, specifically as it involves the sometimes complicated, often fraught claims businesses make about where their products are sourced and manufactured.

"Made in the USA" is a big deal.

Anyone who's been awake the past few years is painfully aware of the hyperpoliticization of American life and culture. The idea of what constitutes an "authentic" American identity isn't just up for grabs – it's being wrestled over, sometimes violently. And because politicians, for better or worse, are also brands, the origin and manufacture of the flag itself have become a matter

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