NBA Boldly Considers Logos On Jerseys

The NBA last month became the first major U.S. sports league to approve 'in principle at least 'the placement of advertisers' logos on team game jerseys. After its July board of governors meeting, the league announced that team owners tentatively approved a uniform sponsorship program that includes the placement of a small logo patch on team jerseys 'the least intrusive of the three uniform advertising prototypes reviewed at their April meeting.

At a news conference on July 19, immediately following the league meeting, NBA Deputy Commissioner Adam Silver reported that the owners were "excited" by this "big opportunity."

Silver reported that team owners discussed extensively the current proposal under which teams would sell sponsors the right to have a single, 2½-inch square patch placed on the upper chest area of game jerseys. While the owners delayed a formal vote on the program to give the teams more time to "gain a greater understanding of how the additional