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ARTICLE · 28 FEBRUARY 2025

NAD Announces Dedicated Reporting Channel With Google

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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BBB National Programs today announced a collaboration between its National Advertising Division and Google to allow for direct reporting...

United StatesMedia, Telecoms, IT, Entertainment

BBB National Programs today announced a collaboration between its National Advertising Division and Google to allow for direct reporting of potential Google Ads policy violations. This dedicated intake channel will allow NAD to share its case outcomes involving advertising running on Google directly via the Google Priority Flagger Program. Google's Priority Flagger program, designed to provide "robust tools" to government agencies and non-governmental organizations to report content that likely violates Google's Community Guidelines (or, as with NAD, Google's Ad Policies) does not get flagged content automatically removed but it is prioritized for review.

What does this mean? It means that if a challenger prevails in a challenge before NAD regarding advertising running on Google, with NAD issuing a Decision recommending that the advertising be modified or discontinued, NAD can help ensure that that recommendation is implemented. By flagging the ad subject to

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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