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ARTICLE · 07 JULY 2025

Musk Bans Hashtags On X Ads

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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On June 26, 2025, Elon Musk posted on X: ​"Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X." Below that post, one user asked Musk's AI chatbot...

United StatesMedia, Telecoms, IT, Entertainment
Gonzalo E. Mon
Gonzalo E. Mon

On June 26, 2025, Elon Musk posted on X: "Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X." Below that post, one user asked Musk's AI chatbot Grok whether it recommends using hashtags on other posts. Grok responded that "while Elon Musk has criticized hashtags, data supports their effectiveness for regular posts" noting that they "boost visibility and engagement."

The end to Musk's esthetic nightmare may cause challenges for some advertisers who have relied on hashtags for the reasons Grok suggested. It may also cause challenges for influencer marketing, since many influencers disclose their connections to the brands they promote by using hashtags, such as #ad, #sponsored, or #BrandPartner.

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