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ARTICLE · 04 OCTOBER 2023

Michael Rueda Talks NIL With Lawyers Weekly

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Michael's insight into NIL included the various legal areas that deals can touch and his wariness of those who wish to be known as an "NIL lawyer."

United StatesMedia, Telecoms, IT, Entertainment

Michael Rueda was recently featured in both North Carolina Lawyers Weekly and South Carolina Lawyers Weekly discussing his experience with new name, image, likeness (NIL) regulations and law.

Michael's insight into NIL included the various legal areas that deals can touch and his wariness of those who wish to be known as an "NIL lawyer." "That's not really a thing. ... There are different elements to every deal," he said, adding, "it's highly dependent on how a deal is structured. ... It's an intersection of contract law, intellectual property law. ... It can involve other things such as forming new entities. Securities laws could be at play. You could be an IP lawyer, a corporate lawyer, a commercial lawyer; there are different elements to every deal." Though there are different elements, the goal is the same, to exercise "the right for an individual, in this case, a college athlete, to monetize their publicity rights."

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