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ARTICLE · 14 JUNE 2021

Make Your Mobile App Sweepstakes More Appealing

Klein Moynihan Turco LLP
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The mobile space is currently inundated with mobile apps that serve myriad purposes.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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The mobile space is currently inundated with mobile apps that serve myriad purposes. If you are in need of a mobile application for a certain function, it's more than likely that there's an app for that. Within that competitive environment, it is becoming increasingly difficult for mobile app operators to differentiate their offerings from the crowd and attract users - which is part of what makes the use of promotional games and mobile app sweepstakes such an enticing option.

Promotional contests and sweepstakes are an effective and cost-efficient means to generate buzz and, hopefully, attract dedicated app users. Through the use of promotional offers, consumers can be incentivized to download an app, or make a purchase, by the alluring opportunity to win discounts, merchandise, cash or other valuable prizes.

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