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ARTICLE · 08 AUGUST 2024

Live Event Sweepstakes Considerations

The allure of prizes offered in a sweepstakes promotion can be an effective means of attracting consumers to a brand and/or its specific products/services.

United StatesMedia, Telecoms, IT, Entertainment

The allure of prizes offered in a sweepstakes promotion can be an effective means of attracting consumers to a brand and/or its specific products/services. This is especially true when the prize in question involves tickets/admission to a highly sought-after live event.

Before proceeding with such a promotion, however, businesses must address certain specific considerations relevant to live event sweepstakes prizes. This is particularly germane because a live event prize may raise issues that are not a concern with more traditional cash or merchandise prizes. In particular, sweepstakes operators must ensure that the Contest Rules contain necessary terms, conditions and restrictions applicable to the live event itself, and any travel and lodging related thereto.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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