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ARTICLE · 01 MARCH 2024

Institute For Advertising Ethics Launches "Green Shield" Certification For Marketers

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Institute for Advertising Ethics just launched its Green Shield Certification Program to educate marketers about how to avoid engaging in greenwashing when developing advertising campaigns.

United StatesMedia, Telecoms, IT, Entertainment

The Institute for Advertising Ethics just launched its Green Shield Certification Program to educate marketers about how to avoid engaging in greenwashing when developing advertising campaigns. The certification program is free and generally takes under an hour to complete. (I'm certified!)

According to IAE, "Green Shield represents an ongoing opportunity to align our industry with the latest social science and the highest ethical standards related to sustainability and environmental communication strategies and practices."

In connection with the launch of the certification program, IAE also released the IAE Charter for Greenwash Prevention, which focuses on the steps the advertising industry needs to take "in order to avoid the deceptive communications practice known as greenwashing and improve the integrity of environmentally themed advertising."

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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