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ARTICLE · 09 OCTOBER 2018

Infrared Protection Claims Rub NAD The Wrong Way

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Bayer HealthCare, a manufacturer of sunscreen products, brought complaints against competitor Sea & Ski before the National Advertising Division (NAD) in September.

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Linda Goldstein
Linda Goldstein
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Will Sea & Ski sun care products get burned before the FTC, FDA?

New Threat!

Bayer HealthCare, a manufacturer of sunscreen products, brought complaints against competitor Sea & Ski before the National Advertising Division (NAD) in September.

Sea & Ski, a product line owned by Cross Brands Manufacturing, is in many ways a typical sunscreen product, offering protection against ultraviolet rays. But the brand decided to set itself apart from the pack with new claims, which is why it caught Bayer's attention.

Cross Brands claims that Sea & Ski products protect users against infrared radiation, using a variety of claims including "Beyond UV with IR-GUARD infrared protection" and "INFRARED sunscreen protection for your skin from free radical damage caused by long-term exposure to IR-A waves."

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