Influencers – Human Or Not Human – Authentic Persuasive Conviction

The real and increasingly fast and loose playground inhabited by influencers is the various social media platforms popularly accessed from worldwide.

Influencer presence in the supply chain was originally initiated by clever marketing of products seeking support or the manufacturers/distributors promotion of the product by augmenting it with an often times perceived "third party" opinion and credible exhortation to buy.

In the introduction of the third party "corroborator" to the buyer market canvassed on social media for sympathetic credibility for the product claims what could be more persuasive than the attractive engagement of a young and appealing media regular voice? Accordingly, from zero beginnings the influencer marketing activity has become enormous so much served by influencers – at least of the personal and human kind – who have pulled on board of their platforms often many tens of thousands of followers.