Google just released its annual Ads Safety Report, which describes its efforts
to keep its platform "safe for users, advertisers, and
publishers." It also highlights some important policy changes
that advertisers should take into account.
In its report, Google said that it blocked or removed 5.5
billion ads last year. The areas where it saw the most trouble were
ads that abused its ad network, ads with trademark violations,
personalized ads, financial services ads, ads that violated legal
requirements, ads that made misrepresentations, gambling and gaming
ads, ads with adult content, healthcare-related ads, and ads with
copyright concerns.
Google reported that, in 2023, scams and fraud across all online
platforms increased. Google explained, "Bad actors are
constantly evolving their tactics to manipulate digital advertising
in order to scam people and legitimate businesses alike." As
part of its efforts to fight fraud, Google highlighted that last
year it
