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ARTICLE · 03 APRIL 2013

FTC Undercover Shopper Survey Results

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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The Federal Trade Commission ("FTC") revealed this week the results of its latest Undercover Shopper Survey.

United StatesMedia, Telecoms, IT, Entertainment
Hannah Taylor (Frankfurt Kurnit Klein & Setz)
Hannah Taylor (Frankfurt Kurnit Klein & Setz)
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The Federal Trade Commission ("FTC") revealed this week the results of its latest Undercover Shopper Survey. The Undercover Shopper program was designed by the FTC to test the effectiveness of self-regulatory programs by the motion picture, music recording, and electronic game industries.  Under the program, the FTC sends 13- to 16-year-olds, unaccompanied by a parent, to attempt to buy R-rated movie tickets, R-rated DVDs, unrated DVDs that were R-rated when first released in theaters, music CDs carrying a Parental Advisory Label (PAL) that warns of explicit content, and video games rated "M" (suitable for persons age 17 and older).  Between April and June 2012, these teenagers attempted to make product purchases at national and regional chain stores and theaters across the United States.

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