On March 13, the Trump administration issued an executive order (EO), “Ensuring Truthful Advertising of Products Claiming to be Made in America,” aimed at ensuring products advertised as “Made in America” or “Made in USA” are actually made in the United States.
The EO directs the Federal Trade Commission (FTC) to prioritize enforcement of unfair or deceptive “Made in America” or “Made in the USA” or any similar U.S.-origin claims and to consider proposing regulations that would require online marketplaces to establish procedures for verifying country-of-origin claims.
Additionally, the EO requires agencies with oversight of country-of-origin labeling, in consultation with the FTC, to consider promulgating regulations that promote voluntary country-of-origin labeling for products made or manufactured in the U.S.
