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ARTICLE · 05 OCTOBER 2018

FTC Repeals Picture Tube Rule

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Federal Trade Commission announced today that it is repealing the Picture Tube Rule.

United StatesMedia, Telecoms, IT, Entertainment

The Federal Trade Commission announced today that it is repealing the Picture Tube Rule.  The repeal of the Rule becomes effective 90 days after the FTC posts notice of the repeal in the Federal Register.

The Rule, which was originally issued in 1966, required advertisers to base any screen size representation on the horizontal measurement of the actual, viewable picture area unless the advertiser properly discloses the alternative method of measurement. 

In announcing its repeal of the Rule, the FTC said that the Rule "is no longer necessary to prevent deceptive claims regarding the size of television screens or to encourage uniformity and accuracy in their marketing." 

Even though the FTC is repealing the Rule, advertisers should still ensure that their advertising claims regarding the size of televisions (and other electronic devices) are truthful and not misleading -- which may include, when there's the potential for consumer confusion, explaining the basis

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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