FTC Goes 2 For 2 In California

The FTC scored two recent victories in advertising cases litigated in California, and, in both cases, the court accepted the FTC's view of the world with little exception.  You can expect that the FTC will cite to these cases frequently going forward.

Lights of America

In 2010, the FTC sued Lights of America Inc. and its principals in the Central District of California alleging that the company overstated the light output and life expectancy of their LED light bulbs on the product's packaging and in brochures, as well as falsely comparing the brightness of their LED bulbs with that of other lights.  The matter was litigated heavily over almost four years culminating in a bench trial from October – November 2012.  Prior to trial, the court granted the FTC summary judgment on defendants' advertising claims that their bulbs provided the same or comparable light to incandescent bulbs.  In September 2013, the court entered 122 pages of post-trial findings of fact and