False Advertising

A company engages in false advertising when making false, misleading, or deceptive statements of fact to promote a product or service. False advertising comes in several forms, such as express statements, implied statements, and failure to disclose necessary information. To prevent companies from making false or misleading claims about their products or services, federal and state laws prohibit and impose serious consequences on such activities.

Comparative marketing is also a form of false advertising. This involves comparing a brand with competitor brand based on objectively measurable attributes, while specifically identifying the competitor brand with distinctive information. This is usually done as an attempt to show that the brand being advertised is better than the competitor's brand.