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ARTICLE · 09 DECEMBER 2010

Facebook Updates Its Promotions Guidelines

Loeb & Loeb LLP
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On December 1, 2010, Facebook updated its Promotions Guidelines. The most significant change is that promotions agencies and other entities who wish to administer a promotion through Facebook are no longer required to consult with a Facebook account representative to have promotions materials reviewed and do not need to obtain prior written approval to run the promotion.

United StatesMedia, Telecoms, IT, Entertainment
Loeb & Loeb LLP'S Advanced Media Technology Group
Loeb & Loeb LLP'S Advanced Media Technology Group

On December 1, 2010, Facebook updated its Promotions Guidelines.

The most significant change is that promotions agencies and other entities who wish to administer a promotion through Facebook are no longer required to consult with a Facebook account representative to have promotions materials reviewed and do not need to obtain prior written approval to run the promotion.  In addition, there is no longer a requirement for "meeting a minimum media spend threshold to support the promotion."

All promotions on Facebook are still subject to Facebook's Promotions Guidelines, Advertising Guidelines, and Platform Policies, and all promotions must be administered on Facebook Platform.

Some of the requirements for promotions have not changed such as:

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