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ARTICLE · 28 JUNE 2024

Exploring Best Practices For The Use Of Artificial Intelligence In Advertising

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As artificial intelligence (AI), in particular generative AI, continues to develop at a rapid pace, the fashion industry is exploring how marketing campaigns can leverage this technology...

United StatesMedia, Telecoms, IT, Entertainment
Katten Muchin Rosenman LLP
Katten Muchin Rosenman LLP
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As artificial intelligence (AI), in particular generative AI, continues to develop at a rapid pace, the fashion industry is exploring how marketing campaigns can leverage this technology — but companies using AI to boost promotional efforts should be aware of some important legal issues.

AI has many possible uses in advertising. For example, it can be used to determine when and where companies should reach their audiences. AI can also be used in ad creation, either by quickly generating text, speech and visuals or by accelerating the photo editing processes. In addition, companies might be considering the use of AI-generated "influencers" to endorse their products on social media. However, AI is not free from legal and regulatory restrictions. How companies use AI is governed, for example, by the Federal Trade Commission (FTC), which has the authority to monitor and address advertisements that are untruthful, misleading or deceptive. "The FTC is keeping a close

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