Share on LinkedInShare on LinkedIn

ARTICLE · 06 JUNE 2023

Does Drinking Spirits Directly From The Bottle Promote Irresponsible Consumption?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Sip Shine promotes its Sip Shine Moonshine on various social media channels.

United StatesMedia, Telecoms, IT, Entertainment

Sip Shine promotes its Sip Shine Moonshine on various social media channels. Recently, challenges to some of the company's posts were brought to the Distilled Spirits Council of the United States Code Review Board alleging that the posts violated the DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing.

The challenge raised questions both about the content of the posts as well as where Sip Shine chose to place the posts. Here are some of the highlights of the decision, which should be instructive to all marketers of distilled spirits.

Some of Sip Shine's social media posts showed consumers drinking directly from the (full-size) bottle. In the DISCUS Code, Responsible Content Provision B1 says, "Beverage alcohol advertising and marketing materials should portray beverage alcohol products and drinkers in a responsible manner and reflect generally accepted contemporary standards of good taste." Here, DISCUS determined that the images of

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from