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ARTICLE · 01 APRIL 2021

Comparative Advertising 101

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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Companies often want to claim that their products or services are better than the products or services offered by a competitor.

United StatesMedia, Telecoms, IT, Entertainment

Ad Law Access Podcast · Comparative Advertising 101

Companies often want to claim that their products or services are better than the products or services offered by a competitor> However, comparative claims tend to be highly scrutinized by competitors and subject to challenge.

On this episode of the Ad Law Access podcast, Carmen Hinebaugh goes through five tips advertisers should keep in mind when creating comparative ads.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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