Arbitration provision on company website kills false
advertising action
Eternal Return
We’re always coming back to Sensa.
The now-defunct weight-loss-supplement company sold shakers
filled with “tastant crystals” that consumers were
supposed to sprinkle on their food. But the company tanked after it
was fined $26.5 million in a settlement with the Federal Trade Commission
(FTC or Commission), which penalized the company for misleading
product claims.
The alleged claims were … outlandish by many accounts.
According to the Commission, Sensa claimed to enhance
“food’s smell and taste, making users feel full faster,
so they eat less and lose weight, without dieting, and without
changing their exercise regime.” It should come as no
surprise that litigation followed in the wake of the
settlement.
