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ARTICLE · 16 JANUARY 2019

Better Ads Standards Go Global

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Coalition for Better Ads -- an association of industry organizations and companies involved in online media -- has expanded its Better Ads Standards ...

United StatesMedia, Telecoms, IT, Entertainment

The Coalition for Better Ads -- an association of industry organizations and companies involved in online media -- has expanded its Better Ads Standards for desktop and mobile web to all countries and regions worldwide.  The Better Ads Standards identify the ad experiences that the organization believes fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers.

The standards, which were originally published in March 2017, originally only applied to North America and Europe.  

The Coalition's Better Ads Experience Program allows publishers to certify that they comply with the Better Ads Standards.  The Program also includes an independent dispute resolution mechanism which assesses compliance with the Better Ads Standards.   

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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