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ARTICLE · 20 MARCH 2018

Beer Brand Under Fire Over Religious Concerns

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Universal Society of Hinduism is protesting a brewery's release of Ganesh beer. The Society's President said that it is insensitive to the Hindu religion to use a Hindu deity to sell beer.

United StatesMedia, Telecoms, IT, Entertainment

The Universal Society of Hinduism is protesting a brewery's release of Ganesh beer.  The Society's President said that it is insensitive to the Hindu religion to use a Hindu deity to sell beer.

This is a good reminder that invoking religion to sell products may not sit well with some, so it's important to consider the potential PR and other issues up front.  

http://www.thedrum.com/news/2018/03/17/universal-society-hinduism-urges-baffo-craft-brewery-withdraw-lord-ganesha-beer

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