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ARTICLE · 04 APRIL 2025

April Fools' Day Greetings

Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC
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Cowan, Liebowitz & Latman, PC

Cowan, Liebowitz & Latman, PC

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Companies have a long history of taking a humous approach to advertising for April Fools' Day. The following selection of announcements of imaginary products and services came from the companies themselves.

United StatesMedia, Telecoms, IT, Entertainment
William Borchard
William Borchard

Companies have a long history of taking a humous approach to advertising for April Fools' Day. The following selection of announcements of imaginary products and services came from the companies themselves.

1. Dunkin' Donuts Changes its Name...again

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In 2019, Dunkin' Donuts changed its name to DUNKIN' (dropping "Donuts" from its name).

On April 1, 2024, it again announced a name change to DONUTS' (dropping "Dunkin'" from its name).

1606490b.jpg

"Out with the old and in with the new, as they say . . . DONUTS' sounds way better than Dunkin', don't you think!?"

To mark this momentous occasion, the company created its DONUTS' crewneck sweatshirts, available from its shopping website in three colors – beige, pink, and white. They quickly sold out.

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