The Association of National Advertisers will be hosting the ANA
Transparency Day, on January 26 from 12 noon-5pm ET in New York at
the ANA's offices. Transparency has probably been the
biggest story in the advertising industry over the past year. ANA
Transparency Day will bring together a spectrum of perspectives
with a focus on practical action steps and solutions. There will be
sessions that focus on the client/agency contract, programmatic
buying, and issues in production.
More info and registration: http://www.ana.net/membersconference/show/id/MOC-JAN17
An ANA Unplugged Networking Reception, will follow from 5-7pm:
Enjoy beer, wine, and good conversation with fellow ANA members and
invited guests. Plus, a Q&A with Jon Mandel, former media
agency chairman/CEO and the man who brought public attention to the
industry debate around media agency transparency.
