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ARTICLE · 28 JULY 2017

AD-ttorneys@Law - July 18, 2017

BakerHostetler
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Welcome to AD-ttorneys@law, BakerHostetler's new weekly publication focused on keeping you up to date on legal and regulatory developments in advertising, marketing and digital media.

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Linda Goldstein
Linda Goldstein
Holly Melton
Holly Melton
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CELEBRITY INFLUENCERS CONTINUE TO FLOUT FTC DISCLOSURE RULES

A recent investigation by Public Citizen identifies more than 40 influencers who ignored recent compliance requests

The Uninfluenced

Last fall, national advocacy group Public Citizen sent a report to the Federal Trade Commission alleging that more than 100 "influencers" – actors, musicians, athletes and other high-profile individuals – and marketers had failed to disclose compensation for product endorsements on Instagram in violation of the FTC Act.

The FTC responded in April 2017 by sending compliance reminder letters to more than 90 influencers and advertisers, including luminaries such as Allen Iverson, Victoria Beckham and Jennifer Lopez.

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