Puffed quinoa snacks presumably would contain mostly quinoa
right? Not according to the putative class action lawsuit filed in
a New York federal court earlier this year. Lead plaintiff Russell
Ransom alleges that defendant I Heart Foods Corp.'s line of
"I Heart Keenwah" puffed quinoa snacks are not, as the
name implies, primarily quinoa. Rather, although the packaging
lists quinoa flour as the first ingredient, because it lists two
different rice flours and pea protein immediately thereafter, the
combination of the other ingredients likely dwarfs the amount of
actual quinoa in each puff according to the complaint. The
complaint further details the mechanics of puffing various grains,
claiming that the fat, moisture, and starch content of quinoa was
unconducive to puffing without heavy augmentation by other grains,
and that because "defendant, a recently established firm, may
not have the scale or capacity to convert complex grains and cereal
products into finished food
