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ARTICLE · 31 MAY 2023

A Primer On Gambling Advertising Laws

Klein Moynihan Turco LLP
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Currently, six states of the Union have sanctioned online casino gaming within their borders. Twenty-four states and the District of Columbia now allow online sports betting.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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Currently, six states of the Union have sanctioned online casino gaming within their borders. Twenty-four states and the District of Columbia now allow online sports betting. With the massive tax revenue that online gambling generates (roughly $24mm per month over the past year in New Jersey alone), more states are sure to follow. Given the foregoing, it can be quite lucrative for companies to run gambling advertising for casino operators and licensees. Before proceeding, it is important that these companies familiarize themselves with the necessary licensure requirements to do so, and the respective license application processes.

Every jurisdiction has its own gaming authority and statutes; however, general rules pertaining to gambling advertising apply across state lines as well. As a threshold matter, companies applying for state gambling advertising licensure must have a letter of intent ("LOI") or executed contract with a gaming operator or licensee authorized

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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