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ARTICLE · 23 JANUARY 2012

8 Practical Considerations In Organizing Nostalgic Athletes Into Revenue Generating Enterprises

Sichenzia Ross Friedman Ference LLP
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Miracle on Ice! The 1980 Olympic Hockey Team. Where were you on February 22, 1980? Most hockey fans remember the answer to that question.

United StatesMedia, Telecoms, IT, Entertainment
Edward Schauder
Edward Schauder

This article was originally written for the Professional Sports and Litigation publication in November 2011

Miracle on Ice! The 1980 Olympic Hockey Team. Where were you on February 22, 1980? Most hockey fans remember the answer to that question. Do you believe in Miracles? For the players and coaches that comprised the 1980 Olympic Hockey Team, the answer will always be a resounding YES! One morning they were 20 college kids coached by one of the greatest motivators of all-time, and the next...they beat the Russians! For the players and their fans, it was, and will remain, the most memorable sporting event of their lifetime.

In 1999, Sports Illustrated selected the "Miracle on Ice" as the top sports moment of the 20th century. During one incredible weekend in February of 1980, chants of "USA! USA! USA!," and Al Michael's incredulous question "Do You believe in Miracles?," gave a discouraged America, a country besieged by high prime-lending rates and double digit

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