This action involved a class action suit brought in New Jersey
federal court. The complaint alleged that plaintiff David Noble saw
Samsung advertisements stating that the Samsung smartwatch's
battery lasted 24 to 48 hours with typical use. Noble claimed that
the battery in his Samsung smartwatch lasted only four hours, and
that two replacements provided equally poor battery life. The suit
was brought based on the New Jersey Consumer Fraud Act, common law
fraud, negligent misrepresentation, breach of warranty and unjust
enrichment, accusing the company of deceptive marketing and
pricing. Samsung moved to compel arbitration, based on an
arbitration provision, printed on page 97 of a 143-page
"Health and Safety and Warranty Guide" in the watch box.
The New Jersey district court denied the motion, finding that there
was no binding contract and that the arbitration clause was
unreasonably hidden. Samsung appealed.
