The Appellate Record Blog: Nerdlaw: Thou Shalt Give Thy Reader CRAP (Part Deux)

I know what you're thinking. Your humble blogger has Fall Classic on the brain.

Perhaps so, but there's also a point here. Remember the old Chevy commercial about "Baseball, hot dogs, apple pie and Chevrolet?"

Well that was a use of CRAP--or really the last letter in our CRAP acronym: Proximity.

Chevy was saying, "we're as American as baseball, hot dogs and mom's apple pie."

And if you don't buy a Chevy, you're not a real 'Uh-Mer-can. In fact, you may be a commie.

Chevy was making it's product patriotic by placing it in proximity to other American icons. (And by using a jingle that can stick in your head like a blood clot for 35 years. No need to thank me, I'm just here to help.)