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ARTICLE · 04 JULY 2024

Safeguarding Your Business Against Consumer Claims

Greenberg Glusker LLP
Greenberg Glusker LLP
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Greenberg Glusker LLP

Greenberg Glusker LLP

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Each year, thousands of business owners are targeted for individual and class action consumer claims.

United StatesLitigation, Mediation & Arbitration
Sedina L. Banks
Sedina L. Banks
Ira M. Steinberg
Ira M. Steinberg
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Each year, thousands of business owners are targeted for individual and class action consumer claims. To protect against these actions, businesses can adopt measures that help reduce the risk of being targeted while at the same time developing plans that improve the chances of successfully defending against such claims. Below are five steps to help safeguard against individual and class consumer claims.

1. KNOW THE SOURCES OF CONSUMER CLAIMS.

Most consumer claims originate from a company's website, marketing and advertising, or products and packaging. Websites can lead to claims related to ADA accessibility and data privacy. Marketing and advertising risks include issues such as consent for text and email marketing, false or misleading advertising, and greenwashing claims. Products and packaging can result in claims under California's Proposition 65 or based on misleading package design, such as "slack-fill" claims, where the product amount is deceptive relative

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