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ARTICLE · 12 NOVEMBER 2026

Why Anti-Corporate Bias Changes When Jurors Already Know Your Client’s Name

Anti-corporate bias in jury trials intensifies when jurors recognize the defendant's name from prior experiences or media coverage. Mock trial research reveals that pre-formed opinions about specific companies...

United StatesLitigation, Mediation & Arbitration

Anti-corporate bias and conspiratorial thinking are often discussed concurrently, but they are not the same problem. Anti-corporate bias is the assumption that a company cares more about money than people. Conspiratorial thinking is what happens when a juror looks at a complicated fact pattern, multiple witnesses, layers of paperwork, an insurer somewhere in the background, and decides the complexity itself is proof of something being hidden. Either belief system can affect how jurors evaluate the evidence. When both are present in the deliberation room, a factual dispute can quickly become a judgment about the corporation itself.

I have heard far fewer discussions about how these risk factors are not actually about "corporations" as an abstract category, but rather about specific corporations, and how the risk jumps considerably when the jury already knows the defendant's name from somewhere other than the courtroom.

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