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ARTICLE · 06 FEBRUARY 2013

Every Picture Tells a Story - Doesn’t It?

More than 2,300 years separated the lives of Greek philosopher Heraclitus and English poet Lord Tennyson, yet they both understood one thing:

United StatesLitigation, Mediation & Arbitration

"The eyes are better witnesses than the ears." —Heraclitus, circa 500 BC

"Things seen are mightier than things heard." —Alfred, Lord Tennyson, 1864

More than 2,300 years separated the lives of Greek philosopher Heraclitus and English poet Lord Tennyson, yet they both understood one thing:

When it comes to how people absorb, process and retain information, the eyes have it.

Heraclitus and Tennyson "got it"—and, thank goodness, almost everyone involved in modern day litigation has "gotten it," too. It really wasn't all that long ago that many attorneys blanched at the idea of organizing their opening and closing arguments or key witness examinations around an integrated visual presentation.

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