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ARTICLE · 31 OCTOBER 2025

Trademark Risks In The AI Age: Navigating Infringement, Dilution And Genericness

Polsinelli PC
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Artificial intelligence (AI) tools are accelerating risks of trademark infringement, dilution and genericness by enabling the rapid creation of brand-like content...

United StatesIntellectual Property
Dominique E. Smith
Dominique E. Smith
Daniel Mullarkey
Daniel Mullarkey

Key Takeaways

  • Artificial intelligence (AI) tools are accelerating risks of trademark infringement, dilution and genericness by enabling the rapid creation of brand-like content—including logos, names and imagery—often without users realizing they're mimicking protected marks.
  • Even unintentional AI-generated branding can expose companies to liability under federal and common law, especially where there's a likelihood of consumer confusion or dilution of a famous mark's distinctiveness.
  • Brand owners and startups should actively monitor AI use, enforce IP rights and conduct proper clearance before adopting AI-generated branding to avoid exposure and preserve trademark value.

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