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ARTICLE · 05 JUNE 2021

Trademark Application Mistakes You Might Be Making

Klein Moynihan Turco LLP
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While most people have a general idea of what trademark protection entails, there are several important aspects of trademark law that are often unknown or misunderstood.

United StatesIntellectual Property
David O. Klein
David O. Klein
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While most people have a general idea of what trademark protection entails, there are several important aspects of trademark law that are often unknown or misunderstood.  In this post, we will highlight the benefits of trademark protection and some common missteps taken during the trademark application process.

Common Trademark Application Missteps

Applying for trademarks with the United States Patent and Trademark Office ("USPTO") can be a relatively quick and seemingly easy process, which may be done online through the USPTO's website.  The online filing  fees range from $250 – $350 per International Class, as discussed below.  Filing by paper is $750.  International filings are $500. However, if the application is improperly filed, or if the applied-for mark conflicts with another mark, you could be facing a time consuming and expensive battle to register your mark.  Below are some aspects of the trademark application process that are commonly mishandled.

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